This is an effort and a brand by Four Ten Ventures, which has the pedigree and heritage of coming from a line of artisans dating back to the 19th century. Kashmirsouq is an effort to bring joy to the world with the quality and color of Kashmir.

The idea started to bring the best of pashmina and cashmere fabric, after the response and love that was shown to us. The team decided to take the responsibility to showcase the produce and quality of Kashmir to the world.

We are a work in progress and will be updating this space as we learn and grow.